He-Shi girls with birthday balloon

Celebrating 20 Years of He-Shi Self-Tanning Excellence

This June, we celebrate the official 20th anniversary of He-Shi Exceptional Tan. The journey began in 2004 with founders Hilary and Shelley, former salon owners with a clear vision: to revolutionise tanning. They aimed to create a product with the first-ever guide colour for seamless application, no unpleasant smell, and no orange tint. The result was the award-winning Original Express Liquid Tan, which remains a bestseller today.

Over the past two decades, He-Shi has grown into a comprehensive line of self-tanning products across the board including salon professionals. As Hilary says, "There's something in the range for everyone, regardless of skin type or shade preference."


Why He-Shi Self-Tanning is Loved by Generations

He-Shi's roots are in Ireland, where our formulas were initially developed for Irish skin, renowned for its delicate pink tones and sensitivity. Our products use 90% of naturally derived ingredients, making them gentle and suitable for all skin types, including sensitive skin. Generations of people across Ireland have embraced He-Shi, not only for its local heritage but also because it delivers a flawless, natural tan that lasts and fades evenly. Beyond Ireland, He-Shi has gained popularity across the UK and internationally with customers, salons and retail. The diverse range caters to all, ensuring that every generation can find their perfect tanning solution with He-Shi.

New Launches in 2024

Image of 2024 new product launches, Dark Express Liquid Tan and Tanning Milks

To set our 20th year off with a bang, we proudly launched the second version of our Express Liquid Tan in March, introducing a Dark variant for those seeking a deeper bronze. Continuing the legacy of our Express Liquid Tan, this iteration delivers the same exceptional experience and enduring results, now with a richer, deeper tan.

Additionally, in May, we expanded our legacy line with a brand-new formula: tanning milks available in two shades, Gold and Dark. These innovations reflect our commitment to continually enhancing our product range and meeting the diverse needs of our customers.


He-Shi's Unique Signatures

He-Shi has evolved into a distinctive brand, boasting unique signatures such as an instant guide colour and the He-Shi scent of White Nectarine and Pear. Our products are renowned for their longevity giving customers 7-10 days of tan that naturally fades, seamlessly avoiding any patches or tell-tale signs of tan. These defining characteristics guarantee a delightful tanning journey from application to wear-off, making self-tanning with He-Shi an effortless part of the weekly self-care routine.

Award-Winning Formulas: He-Shi's Journey to the Top

He-Shi Tanning products with awards

He-Shi has earned 33 awards throughout the years as both a retail and salon brand. We have been honoured with awards from Cosmopolitan, RSVP, Beauty Excellence, Hi! Style, Irish Spa, Amazon Marketplace, and many more. These awards are a testament to our exceptional formulas and trusted self-tanning solutions, reinforcing our reputation as a top-tier brand in the industry.


The Science Behind He-Shi's Signature Self-Tanning Products

The science behind He-Shi's signature self-tanning products lies in our use of premium, skin-friendly ingredients that ensure a flawless and natural tan. Our formulas contain 100% natural DHA (dihydroxyacetone), which reacts with the amino acids in the skin to produce a beautiful, golden-brown colour. This process is complemented by hydrating ingredients such as Glycerin, Aloe Vera, and Panthenol, which deeply moisturise the skin, ensuring that your tan fades evenly and naturally. Additionally, our products are enriched with antioxidants like Vitamin E and Avocado Oil, which protect the skin from environmental stressors while nourishing it. This unique blend not only provides a stunning tan but also enhances the overall health and appearance of your skin, making He-Shi a leader in the self-tanning industry.


Exclusive Offers and Promotions for He-Shi's 20th Anniversary

To celebrate our 20th anniversary, we're offering special promotions throughout June. Customers can enjoy 33% off the entire website, excluding bundles and clearance items, and receive a Free Gift with every purchase over £40. Participating retailers and salons will also be celebrating with their own promotions so everyone can join in the celebrations.