Meet our Hydra Luxe Lotion

Meet our Hydra Luxe Lotion

Give your skin the gift of maximum hydration and a beautiful golden glow with our NEW Hydra Luxe Lotion. We know so many of you were sad to see fan favourite Face & Body Gel disappear off your shelves last year, but we reformulated that amazing formula to make it even better – welcome Hydra Luxe Lotion!

Hydra Luxe Lotion is packed with nourishing, hydrating and rich antioxidant ingredients to prevent dryness, dehydration and premature ageing.


Features and Benefits:

We put skincare at the heart of creating our products, we want to create a product that works for every BODY, skin type, condition or issue and Hydra Luxe Lotion is no different. The lotion is suitable for all skin types as it provides the ultimate hydration and nourishment to ensure the tan lasts and doesn’t turn scaly or patchy. Rich in antioxidants and vitamins to protect, hydrate and nourish the skin.

Our instant colour guide is perfect for all tanners – whether you’ve been tanning for years or have decided to try for the first time, our fool proof guide colour means no nasty streaks when you wash it off as you can see and blend when applying for a seamless tan application every time. As with all of our tans, we create a shade to suit everybody so the Hydra Luxe Lotion is a medium-coloured tan if you apply one layer, but can be layered to achieve a deeper colour if desired. Just apply your first layer of tan and let it dry then apply your next coat. Wash off the next morning for a golden glow! You can expect your glow to last 7-10 days, if you need some hints and tips in keeping your tan in tip top condition, head on over to our tips and tricks blog here for more information.

How to use:

We recommend shaving/waxing 24 hours prior to use. Exfoliate and moisturise 24 hours before use, alternatively if you are in a hurry, a layer of our Tan remover and primer will remove any previous tan residue and prep the skin for your next flawless application. Apply to clean, dry skin using a He-Shi Tanning Mitt for easy application and to protect the palms of the hands from staining. Smooth evenly onto the body in sweeping movements, dressing after 2 minutes when the lotion is fully absorbed. Avoid water contact and perspiration for 6-8 hours while the tanning lotion develops.


You won’t find any hidden nasties in our tans…

The Hydra Luxe Lotion is formulated with 87% naturally derived ingredients, meaning no nasties that will dry out or irritate even the most sensitive of skins. In the Hydra Luxe Lotion we hand picked only the most skin loving ingredients, such as:

  • Panthenol (provitamin B5) to moisturise and promote skin healing. ​ 
  • Vitamin E to heal and protect against environmental damage​.
  • Aloe Vera to soothe and deeply hydrate skin.
  • He-Shi Innovative Clinically Proven Moisturising Active maximises the skin’s ability to retain moisture & keep hydrated for longer – preventing patchy wear off​.
  • Isopentyldiol to instantly hydrate the skin​.
  • Superior humectants that ensure the lotion is not sticky and dries in minutes. Glides easily across the skin for an easy and flawless application.
  • Signature Scent of White Nectarine and Pear to disguise the development smell of DHA​ and ensure you can apply anytime of the day you prefer, without that telling self-tan smell!


Still not sure if this tan is for you? Check out some of our 5 star customer reviews:

If you loved Face & Body Gel, you'll love this more!

As a huge fan of he-shi's Face & Body Gel I couldn't wait to try Hydra Luxe Lotion and it did not disappoint. The same gorgeous moisturising texture and it smells amazing. The perfect medium tan that doesn't streak and doesn't go patchy!



Being a super fan of he-shi and in particular he shi Face and body gel. I was disappointed when this product was no longer available is an understatement. However, after contacting he-shi to ask if or when the face and body gel would become available I was told to wait as the new product was being launched in August 2022. Once this item was available to purchase, I did straight away and I was not disappointed.
It glides on effortlessly and as with previous products has a beautiful guide colour. The scent is divine too.
My skin felt soft and hydrated as I suffer with really dry skin. Another reason why I was disappointed when the face and body gel was discontinued, however this new hydrating tan is amazing absolutely thrilled with my purchase and will be buying again and again and again 10 /10 he-shi ❤️


Hydra Luxe Lotion is available to purchase now at, salons and pharmacies nationwide. Check out our stockist list here.